Imagine going into next holiday season knowing exactly how to REACH YOUR CUSTOMERS
A 12-week marketing program for product-based businesses that ends with your business featured in the 12 Days of Christmas campaign
How it works
Three moving parts, kept simple
The accelerator
12 weekly group sessions building the marketing skills to reach your customers and keep them coming back
The investment
Free Brands purchases $500 of your products directly as part of the program
The campaign
December 1 to 12 your business gets a dedicated day, a funded giveaway, and a new audience
What you walk away with
Six things that stay with you
An audience built before December
Most campaigns fail because the audience wasn’t there before launch. Yours gets built starting in September.
Real data from your campaign day
Every sale on your featured day is tracked. You will read your own numbers, see what drove results, and make your data-driven decisions.
Professional product photos you own
Before Black Friday, Free Brands arranges professional photography. Yours to keep for every campaign after.
Skills you can continue to use without us
The goal is for you to run your own campaigns in 2027. December is practice, but what you learn is permanent.
Connections with other people who get it
Every participant is a survivor entrepreneur at a similar stage, growing alongside you.
Continued access to FounderWell
A business education and coaching platform valued at $500 a month. It starts when you join and does not expire when the program ends.
Who this is for
This was designed for you if…
- You have at least one product for sale right now, and a website to buy it
- You’ve made sales before, even inconsistently
- You identify as a survivor of trafficking or gender based violence
- You can commit to weekly evening sessions, September to November 2026
- You are based in the United States
Not a product-based business?
The accelerator is built for product businesses, but service providers and nonprofits have a home here too. Join the directory and get in front of purpose-driven people today.
Join the directoryWhat participants said
The 2025 pilot, in their words
We don’t always have the budget to host giveaways, advertise consistently, or even keep enough stock to sell at events. So when Free Brands chose to purchase our products to give back to followers, it created an opportunity we normally wouldn’t have access to.
Other programs checked in once at the start and once at the end. It felt like they handed you something and walked away. Free Brands followed up. Stayed in it every step of the way. That is a different thing entirely.
The timeline
From June to the Holidays
Apply now, build through the fall, run your campaign in December.
June 22
Public applications open
Open to everyone
July 14
Applications close
Last day to apply
Late July – August
Cohort announced & pre-course
12 entrepreneurs notified. Six weeks of simple, self-paced prep so everyone starts on the same page
Sept – Nov
12 weekly group sessions
Weekly group sessions that build on one another, dedicated to marketing and getting your business holiday ready
Dec 1 to 12
12 Days of Christmas
One business featured per day with giveaways Free Brands pays for
Jan 13, 2027
Post campaign debrief
Learn what the campaign did with real data
The application
Apply for the 2026 cohort
Fill out a short application about you and your business. Takes about 5 minutes.
I’m so excited to learn about your business!
You are why this work exists and I’m cheering for you every step of the way.
Amanda Rodriquez, CEO, Free Brands
Common questions
Frequently asked
Yes. There is no cost to participate. Free Brands covers all product purchases and the giveaway prize on your featured day.
Sessions are recorded on FounderWell. We ask participants to attend at least 10 of the 12 sessions and we understand that life happens.
It depends on your margins. A discount code is how we track sales during the campaign. If a discount does not work for your business, we can use an affiliate link instead. We work this out with you before December.
Yes. The campaign is built around physical products that can be purchased and shipped. If you run a service-based business or nonprofit, the Free Brands directory is still open to you. Sign up here.
Virtually, on the FounderWell platform, weekly in the evening (specific day confirmed once the cohort is selected).
Thank you to our sponsors
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